Interpersonal affirmation and self-authenticity: A test of Rogers's self-growth hypothesis -DiDonato & Krueger (in press)
The Surprising Effect of Facial Appearance on Political Decision Making - DiDonato, 2008
Why are you voting for Obama? Why McCain? Is it because of his social policies? His position on the economy? Or are you voting for him because he just looks like he could do a good job? Believe it or not, candidates’ facial appearances can have a powerful effect on your voting decision. In this article, I review recent research that explores the way candidates’ faces influence their appeal, focusing on facial similarity and facial competence. Evidence suggests people prefer candidates who look like them, and they use this visual information as a cue to guide their voting. People also prefer competent-looking candidates, so much so that just looking at a candidate’s picture and rating his competence can predict whether he will win an election with surprising accuracy. If you’ve ever felt that politics is inaccessible, this article will bring light to some of the cognitive heuristics, or mental shortcuts, that may be influencing your final vote.